The story about That's Mine
From wooden bunny wall hooks to worldwide expansion
As a new mom in 2013, I was looking for things for my daughter's room that were as adventurous as my daughter. I had a hard time finding something that suited my taste and decided to make my own things. The first thing was a wooden rabbit hanger. That wall hook was the beginning of That's Mine. It soon turned out that many other moms and dads also fell in love with the rabbit wall hook and as the demand grew, so did my dreams. Since then, my passion has been to create products that will make children around the world shout “That's Mine!” The journey from those first bunny cuddles to nursing pillows, clothing and interiors has been defined by a tireless dedication and desire to celebrate the magic of childhood. Every That's Mine design embodies the essence of childlike curiosity and wonder that makes everyday life a little more enchanting, and I'm grateful that That's Mine can be a part of your family's everyday life.
That's Mine today
Today, That's Mine consists of 14 dedicated employees - still based in the scenic town of Herlufmagle, Denmark. Our mission is to develop products that inspire parents to turn ordinary moments into extraordinary experiences that let children's imaginations flourish.we are now present in more than 20 countries and look forward to inspiring many more parents around the world.